President Yoweri Kaguta Museveni and First Lady Janet Museveni couldn’t miss an entertainment night at the prestigious Speke Resort Munyonyo, to watch the highly anticipated premiere of Hidden Uganda, a groundbreaking documentary by Emmy Award-winning broadcaster and renowned American journalist Peter S. Greenberg. The event was graced by government officials, tourism stakeholders, and entertainment industry figures, marking a pivotal moment for Uganda’s global tourism promotion.
Supported by the Government of Uganda through the Ministry of Tourism and the Uganda Tourism Board, Hidden Uganda brings the East African nation into the global entertainment and tourism spotlight. The film, which reveals Uganda’s best-kept secrets, is set to captivate audiences worldwide and elevate the country’s status as a premier travel destination.
Known for his captivating travel journalism, Greenberg’s latest documentary promises an immersive journey through Uganda’s stunning landscapes, rich cultural heritage, and hidden attractions. Social media platforms, particularly X (formerly Twitter), have been abuzz with excitement, with Ugandans and international audiences hailing the documentary as a game-changer for the country’s global image.
From the misty peaks of the Rwenzori Mountains to the vibrant traditions of Uganda’s diverse communities, Hidden Uganda showcases the country’s unparalleled beauty. Greenberg, a celebrated figure in travel storytelling, describes the project as a deeply personal endeavor.
“Uganda is a hidden gem that deserves to be seen and appreciated by the world,” he said in a statement ahead of the premiere. “This documentary is not just about landscapes; it’s also about the people, the stories, and the spirit that make this country so unique.”
His reputation as a seasoned journalist and travel expert lends credibility to the documentary’s promise of authenticity and discovery. Early reactions on X have been overwhelmingly positive, with one user posting, “Finally, the world will see what we’ve always known: Uganda is unmatched.” Another added, “Peter Greenberg’s Hidden Uganda is about to put us on the map in a big way!”
Milestone in Uganda’s Tourism Promotion
Before its Uganda premiere, Hidden Uganda made waves in New York, where it debuted on February 14, 2025, at the prestigious Whitby Hotel. The sold-out event marked a significant milestone in Uganda’s tourism promotion, introducing the “Pearl of Africa” to a global audience.
Greenberg, known for travel documentaries such as Tanzania: The Royal Tour and Rwanda: The Royal Tour, turned his lens to Uganda in early 2024 to create this one-hour special as part of his Hidden series. According to EPS Executive Program Services, it is the first of its kind to be filmed and aired on the African continent.
Exploring Uganda’s Unique Experiences
The documentary provides a captivating glimpse into Uganda’s diverse attractions, offering viewers an extraordinary journey into the heart of Africa. Some of the highlights include:
Street Food in Entebbe: Greenberg explores Uganda’s culinary scene, sampling flavorful local street food that reflects the country’s rich gastronomic traditions.
Ankole Cattle Heritage: The iconic long-horned Ankole cattle make an appearance, symbolizing Uganda’s deep-rooted pastoral traditions.
Rafting on the Nile River: The film captures the adrenaline-pumping experience of white-water rafting on one of the world’s most iconic rivers.
Gorilla Trekking: A highlight of the documentary, viewers are taken deep into Uganda’s lush jungles for an intimate encounter with majestic mountain gorillas.
Agricultural Adventures: Greenberg visits banana and coffee farms, shedding light on Uganda’s agricultural prowess and the hardworking farmers who sustain the industry.
Uganda’s Growing Baseball Scene: In an unexpected twist, the documentary features a local baseball team, showcasing the rising popularity of the sport in Uganda.
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New Era for Uganda’s Tourism Industry
While Hidden Uganda does not feature President Museveni as a guide, it effectively captures the essence of Uganda through Greenberg’s adventurous spirit and keen eye for storytelling. By showcasing Uganda’s hidden wonders—its breathtaking waterfalls, thick jungles, diverse wildlife, and rich traditions—the documentary is expected to play a crucial role in boosting tourism.
With international audiences now getting a closer look at Uganda’s unmatched beauty, the documentary has the potential to attract more visitors, bolster local economies, and create new opportunities for communities involved in tourism. As the curtains rise on Hidden Uganda, the world is about to witness what makes this East African nation a true treasure worth exploring.
The premiere of Hidden Uganda in New York is a significant moment for Uganda’s tourism industry. By showcasing the country’s unique attractions to a global audience, the documentary has the potential to attract more visitors, boost local economies, and create opportunities for communities involved in tourism.
